The basics guests check first
- Accurate hours, including holidays. Wrong hours are the fastest way to lose trust.
- Address and a one-tap directions link. Most guests are already on their way.
- A current menu. Drinks, food and prices that match what's actually served.
- Real photos of the room. Guests want to see the crowd, the lighting and the bar.
What turns visitors into guests
- Tonight's specials or events on the homepage. Give people a reason to come now.
- An events calendar. DJs, live music, trivia and game nights, each with its own page.
- A private event page with an inquiry form. One booking can pay for the site.
- A way to join your list. A QR code or sign-up form for regulars.
What helps you get found
- Fast loading on a phone. Slow sites lose guests and search visibility.
- Real text on the page. Search engines need words they can read, not just images and flyers.
- Pages for how people search. Your neighborhood, your venue type and your events.
- A Google Business Profile that matches your site. Same hours, same photos, same menu.
How did your site do?
If you checked fewer than eight, your website is probably costing you guests. Book a walkthrough and we'll show you what yours could look like, built before we meet.
Written by Rob Gray, founder of TopShelf Studios and Level Nine Media.