TOPSHELFSTUDIOS

Concept study · Sixth Street, Austin

Cheers Shot Bar concept.

A loud, fun website concept for a Sixth Street shot bar built for big groups.

Cheers Shot Bar logo as a gold neon sign

This is a concept study. Cheers Shot Bar is not a TopShelf Studios client, and this work was not commissioned or endorsed by the venue. Their name and logo belong to their owners and appear here only to show the design exploration.

Why we studied it

Cheers Shot Bar is a Sixth Street staple for groups looking for a good time. This concept explores a site that sells the energy fast: the shot menu, the specials and why your group should start the night here.

How we built the concept

Every concept study follows the same process we use for clients. We study the venue's logo, look and neighborhood. We map what guests search for when they're looking for a place like it. Then we design a mobile-first homepage around the brand, with real, crawlable text and pages planned for those searches.

It's the same way we start with every new venue: we design your homepage before we ever meet, so you can judge the work on your own phone.

What the concept includes

  • A bold design built around the bar's classic script logo
  • Shot menu and drink specials front and center
  • Group and party inquiry form
  • Sixth Street search pages for bachelor, bachelorette and birthday groups

Brand colors

The palette we worked from.

Tap a color to copy its hex code.

Gallery

Concept boards.

More concept studies

Ideas on the shelf.

ConceptThe Rainey House logo as a gold neon signThe Rainey House original logo in brand colors

Rainey Street, Austin · Neighborhood bar

The Rainey House

A space-age website concept built around the bar's disco-ball UFO logo.

See the concept study
ConceptTwins logo as a gold neon signTwins original logo in brand colors

Downtown Austin · Nightclub and rooftop

Twins

A redesign concept positioning a downtown club and rooftop as a flagship Austin nightclub.

See the concept study
ConceptCasino El Camino logo as a gold neon signCasino El Camino original logo in brand colors

Sixth Street, Austin · Bar

Casino El Camino

A retro, sign-inspired website concept for a longtime Sixth Street bar.

See the concept study
ConceptCheers Shot Bar logo as a gold neon signCheers Shot Bar original logo in brand colors

Sixth Street, Austin · Shot bar

Cheers Shot Bar

A loud, fun website concept for a Sixth Street shot bar built for big groups.

See the concept study

Book a walkthrough

Want a concept study of your venue?

I'll design your homepage before we meet, so you can see it on your own phone.